Product · Design · Leadership
Hey there, I’m Rachid. I build products and the teams behind them.
About
A blend of research, design and product management. For me, success means empowered teams and business growth from solving real customer problems — outcome-driven, with continuous feedback and decisions grounded in data.
Experience
15+
years in design, 10+ in leadership
Now
Sr. Product Design ManagerMeta · Commerce
Previously
- cargo.one
- Lookiero
- StubHub
- Accenture
- Electrolux
- Capgemini
Selected work
08 projects
Consumer journey
Leading design and research for the buyer and seller journeys as Head of Product Design & Research.
View case study →
Product experimentation
Building an experimentation culture across product, design and engineering.
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Design system
One shared language for design and engineering.
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StubHub Moment
A new app for the live-event experience.
View case study →
AEG connected appliances
Design and strategy for AEG / Electrolux.
View case study →
Online voting redesign
For Scytl — used by local governments and the EU.
View case study →
Apartment rental marketplace
Marketing, product and content for a European startup.
View case study →
Consumer & corporate redesign
Canon International, via Capgemini.
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Experience
2006 — now
2022 — Now
Meta — Sr. Product Design Manager
Leading design teams in Commerce across Facebook, Instagram, WhatsApp and messaging — tools that help businesses sell and people buy.
Remote
2021 — 2022
cargo.one — Head of Product Design & Research
Digitising how air freight gets booked.
Remote
2020 — 2021
Lookiero — Chief Product Officer
Product, design and research for an online personal shopping service combining technology with personal stylists.
Bilbao
2017 — 2020
StubHub (eBay) — Head of Product Design & Research
Design and research for buyers and sellers on the global ticket marketplace.
Bilbao · SF
2017
Insitum (Accenture) — Senior UX Consultant
Redesigned Scytl’s online voting solution.
Barcelona
2016 — 2017
Alice in Tokyo — Head of Product Design & Digital Strategy
Design, research and strategy, including AEG / Electrolux.
Barcelona
2010 — 2013
Waytostay — Head of Marketing & Product
Marketing, design, product and content for a European apartment-rental startup.
Barcelona
2006 — 2010
Capgemini — Senior UX Consultant & Business Analyst
Heineken, Canon, ABN AMRO, Philips.
Netherlands
Two crafts, one job
15+ years
Product design leadership
UX, research and design leadership across consulting and in-house teams.
10+ years
Product management
Starting, building and leading digital products, grounded in customer needs and evidence.