Consumer & corporate redesign

Redesigning Canon’s consumer and corporate web presence.

Role

Senior UX Consultant, Capgemini

Company

Canon International

Timeline

2008 – 2009

Home page — Consumer & corporate redesign — Home page · Product detail page

Product detail page — Consumer & corporate redesign — Home page · Product detail page

01 · The challenge

Canon customers often overlooked the website during the discovery phase when buying new digital imaging solutions. A vast majority of these customers would look to third-party sites as Canon didn't offer the desired experience. The problem was often that third-party site information on Canon products wasn't always accurate or kept up-to-date. Additionally, these sites would not offer Canon products exclusively, risking losing the customer.

From a branding perspective, the customer mentioned that the existing site was 'outdated' and therefore 'not fitting to a market leader' and losing brand trust.

Lastly, a big business driver during the redesign was reducing Customer service contacts. Canon didn't succeed offering self-service in case customers had difficulties configuring their just-bought-equipment and leading to high cost for their support channels.

About Canon International

Canon Europe is one of the company's three regional headquarters, contributing approximately a quarter of Canon's global revenues annually. Offices in London, UK, and Amstelveen, Netherlands.

02 · What we did

My role

Senior User experience consultant
Flex developer

Canon contracted me to support their Global redesign program as a Senior User Experience consultant. Initially with the Design work (with Lost Boys International) later as an engineer with the development of their Online shop.

03 · Outcome

TODO for Rachid: results and what you learned. The old case study had no outcome section, so nothing is invented here.