Apartment rental marketplace

Marketing, product and content for a European apartment-rental startup.

Role

Head of Marketing & Product

Company

Waytostay

Timeline

2010 – 2013

Home page - Tablet — Apartment rental marketplace — Home page - Tablet · City page - desktop

City page - desktop — Apartment rental marketplace — Home page - Tablet · City page - desktop

01 · The challenge

I led the redesign and development of a new booking platform from scratch.

After launch, I joined the leadership team and led Marketing, Design, and content. Led a 40+ team on eight online Marketing channels with a Marketing spend of ~4.000.000 €.

About Waytostay

Waytostay is an online marketplace that connects people who want to rent out their homes and professional serviced apartment with people who are looking for short-term lodging. A Europe-based startup with apartments in top cities around the world for both customers and apartment owners in 10 languages and 38 Markets.

02 · What we did

My role

Business Analyst
Created product vision & Strategy
Managed external Design Agency (3 Designers)
Executed Foundational research and User Experience process
Interim managed both the internal & External development agency (70 FTE)
Managed the online Marketing & Content team (40 FTE)

03 · Outcome

TODO for Rachid: results and what you learned. The old case study had no outcome section, so nothing is invented here.