AEG connected appliances

01 · The challenge

Together with AEG, we transformed the role appliances play in homes and lives. Developing and executing a cohesive vision of AEG's connected device strategy. Understanding the totality of their customer journey.

Connectivity allowed us to both enhance the product experience and extend it with several digital services, including an iOS and Android application (Phone and Tablet), IOT framework, Cloud backend, and content creation.

Mapping the customer journey of the emerging connected home technology is challenging. Still, we made a huge leap forward. We learned tons about their customers, delivered customer value, and knew how to tie customer problems to metrics that are important for their business.

About Alice in Tokyo

With a range of connected appliances, being in the upper segment of the market AEG aims at creating unique experiences for its customers. Whether that is for cooking recipes and guidance to take cooking to the next level or setting washing machines automatically in the right settings by scanning a washing label in clothes.

AEG connects customers with their appliances through mobile experiences, including apps for iPhone, iPad, and Android.

02 · What we did

My role

• Product Design Manager (5 FTE)
• Led design direction
• Led Design strategy and execution of end-to-end user experience
• Collaboration and alignment with cross-functional team leads (engineering, product, marketing, etc.)
• Digital strategist

03 · Outcome

TODO for Rachid: results and what you learned. The old case study had no outcome section, so nothing is invented here.