Consumer journey

01 · The challenge

Team consisted of Product Designers, Engineers, and Research, each working in balanced cross-functional product teams. The team owned a wide range of Products, including Buyer- and Seller journey, Growth initiatives, Primary platforms, and internal tools.

Design was organized as one Global function and distributed across all our development centers (San Francisco, Shanghai, Bilbao).

I reported to the CTO

About StubHub

StubHub is a marketplace where more than 25 million users, seeking to buy or sell tickets for events they are passionate about. Our philosophy - to create great life experiences for their customers. We enable fans to buy and sell tickets to tens of thousands of events whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch, and Android.

02 · What we did

My role

• Head of Product Design & Research (20 FTE)
• Drive strategic initiatives and establish scalable processes
• Led Design strategy and execution of end-to-end user experience
• Define and build our user research function, enabling teams to make informed product decisions
• Build, foster and advocate a design culture across all global teams
• Recruit, nurture, and retain a team of talented product designers and user researchers

03 · Outcome

TODO for Rachid: results and what you learned. The old case study had no outcome section, so nothing is invented here.